Accelerate Content Activation with Content Hub and Content Supply Chain in Experience Manager Assets

The volume of content continues to grow, especially with the increasing adoption of generative artificial intelligence by many organizations. As content is distributed across multiple channels, teams, agencies, and partners, companies require more efficient methods of collaboration and governance without compromising the speed of the process.

Organizations face various challenges when activating digital assets at scale, such as content silos, lack of governance, and manual processes. For example, searching for the right assets for a campaign can take several days, going through multiple systems and requiring lengthy review and approval processes. Therefore, a digital asset management (DAM) solution has become essential to unify assets, ensure governance, enhance collaboration, and scale personalization efforts.

Adobe Experience Manager Assets: The Comprehensive Solution

Adobe Experience Manager Assets, a cloud-native DAM, leverages the capabilities of generative artificial intelligence to help teams overcome these challenges and deliver more impactful content faster. Organizations have access to their assets through an intuitive portal, allowing content to be searchable, managed, organized, and governed according to brand policies and regulatory guidelines.

Discover Content Hub

Businesses need to easily find and use brand-approved content across teams, systems, partners, and agencies to facilitate subsequent work. Content Hub, an intuitive distribution portal within Experience Manager Assets, allows teams to quickly discover approved assets for reuse or inspiration and activate content across all of the organization's distribution channels.

Non-creative users can generate content variations for subsequent activities using Adobe Express and Adobe Firefly, reducing dependence on creative teams and agencies. The variations are saved in the DAM, triggering governance and management workflows.

Brand Consistency

All content in Content Hub is created and activated with brand consistency and compliance across all touchpoints. This facilitates content scalability without worrying about the use of unapproved or unlicensed assets, which can have significant legal implications and risks.

By remixing assets through integration with Adobe Express, brand guidelines with built-in controls ensure that variations are compliant. Asset retrieval is not limited to creative and marketing teams; internal teams and external partners can also access brand-approved assets. For example, the sales team can use these assets to create variations for tailored client presentations. Similarly, the HR team can use approved assets to create recruitment content for an upcoming university hiring event.

Efficiency

Content Hub offers a powerful search experience for any type of user, providing instant access to brand-approved assets. It simplifies the content creation and distribution process, reducing the time and effort required to manage the workflow of finding, managing, and sharing assets across the company.

For example, a large company may manage multiple brands within an organization. These brands need access to approved assets for each of their campaigns. With Content Hub, multiple brands can manage assets in one place. Content Hub's integration with Adobe Express, powered by Adobe Firefly's generative AI capabilities, allows marketers to reuse approved content, make simple edits, generate variations for personalization or localization efforts, and save the updated variations in the DAM for corresponding approvals.

Activation

Content Hub facilitates the distribution of approved assets to teams, agencies, and systems, making it easier for users to find and activate content across web, mobile, and app channels. For example, approved external agencies can access Content Hub to develop content for a campaign, or a reseller can find approved assets to create digital promotions for their summer catalog. Once content is delivered, Content Hub presents usage metrics on an easy-to-use dashboard, allowing businesses to gain the insights needed to make informed decisions about programs and campaigns.

Benefits of Content Supply Chain

Integrating Content Hub with Content Supply Chain offers even more advantages for content management. Content Supply Chain optimizes every stage of the content lifecycle, from creation to distribution. This enables organizations to:

• Automate Processes: Reduce manual workload and minimize errors by automating repetitive tasks.
• Improve Collaboration: Facilitate cooperation among geographically distributed teams, ensuring everyone works with the latest versions of assets.
• Increase Visibility: Provide a comprehensive view of the content workflow, enabling better resource management and planning.
• Accelerate Time to Market: Reduce the time needed to take content from conception to publication, speeding up campaigns and market responses.

Get Started with Content Hub and Content Supply Chain in Experience Manager Assets

Content Hub in Experience Manager Assets makes it easy to find brand content and provides inspiration by showcasing the most valuable assets through an intuitive portal. It significantly expands content consumption across the enterprise, accelerates activation time, and simplifies content remixing into variations with proper governance. Teams gain the speed and scale they need to strategically manage their digital assets, from initial creation to activation, with Experience Manager Assets.

About Shelly Chiang

Shelly Chiang focuses on product strategy for Experience Manager Assets, bringing creativity and personalization at scale to the DAM through generative AI and immersive experiences. Before her time at Adobe, she led go-to-market strategy in the low-code automation and digital analytics space. She is passionate about connecting customers with information that provides better experiences.